EpisodesLenny's Podcast
How to close $100K+ enterprise deals, step by step Jen Abel
Your call as Sales
Must-listen
Written for Sales. Worth the full hour, and the brief points you to the segments that carry it.
- Must-listen for Sales
- Must-listen for Founder / Startup
- Skim for Business
Pick your field
Why the enterprise sales process everyone learns has five steps, and Jen Abel says ninety percent of sellers are running the wrong one entirely.
Jen Abel breaks a hundred thousand dollar enterprise deal into fifteen real steps, from finding the right first contact at a company like SpaceX to surviving procurement redlines, with specific scripts, win rate benchmarks, and pilot tactics along the way.
/01
6 key moments
- 09:18 Finding your entry point, the exec or the N minus one
- 18:40 Running the intro call without a pitch or a recorder
+4 more, unlocked with the full audio brief in the app.